I launched Confetti Social back in October 2016 and it feels like it’s been forever since I first launched since I began the initial planning process in late July. Can you believe that it took 3+ months of planning to get Confetti Social up and running? I sure can’t! Launching this blog took a lot of hard work but I’m so proud of how far it has come. Are you ready to start your blog with a bang? Continue reading for tips on what it takes to have a successful blog launch.
How to Have a Successful Blog Launch
Prepare well in advance
Like I mentioned above, I started preparing for this launch back in late July. Although I was just planning out the logistics such as reserving my domain, setting up hosting, and trying to figure out who I was going to use to design my website at this time – it was still all things that needed to be done. Once my site was designed, my main focus was getting myself out there on social media and working on writing some amazing content to be available to my visitors on launch day.
Get active on social media
One of the very first things I did when I knew that I was going to be starting Confetti Social was head to Twitter, Facebook, and Instagram to claim my handles. I actually ran into an issue because someone had reserved these handles for a project they were doing on social media but I messaged them and they quickly gave up the handles because they had already completed that project. I am very thankful that the person willingly handed them over because I know it doesn’t always work that seamlessly. Once I resolved that problem, I started working on building my channels.
When I launched my website, I had 285 Twitter followers, 361 Instagram followers, and 153 Facebook Likes. It was so nice to be able to have a group of people who were excited about my new website and that I wasn’t just launching my blog to crickets.
Start building up your email list
Another thing that I did during my pre-launch phase was focus on building up my email list. I had an opt-in form on my coming soon page so that people could sign up for my email list to be the first to know when my blog officially launched. I also put at least one content upgrade on my posts because I wanted to continue capturing people’s email addresses after the blog launch.
Have a few posts ready for your readers
Keep your readers on your site for as long as you can by prewriting at least three to five posts prior to your launch day. This will decrease your bounce rate and give your readers more content to sift through come launch day.
What did you do to prepare yourself for a successful blog launch? Anything I missed in this post? Please feel free to let me know down in the comments.