Getting access to Pinterest analytics is just one of the many benefits of converting your Pinterest profile to a business profile. These analytics give you insight into your audience, repins, click-throughs, and so much more.
How to Best Utilize Your Pinterest Analytics
Analytics Overview
As you can see, your analytics are broken down into three different categories. Your Pinterest Profile, People you reach, and your website activity.
Pinterest Profile
Once you click on the more link under the your Pinterest profile section, you’re taken to a screen that looks like the one above. There are four tabs including impressions, saves, clicks, and all time. Each section shows the results for the individual pins and on particular boards.
The first tab shows your pin impressions across all the pins you’ve pinned on Pinterest – both your own and content from others. Most of the pins in this section are my own, which is a good thing and something you want to strive for.
This second tab called saves shows your saves aka how your pins spread across Pinterest. This is also going to be a mix of both of your own and others pins but of course you want your pins to be repinned more than others if possible.
The third tab is clicks. This shows the visits to your website and others websites from Pinterest on these specific pins. This section is very important because it shows how much traffic is being driven to your website each month.
The final tab under your Pinterest profile is called all time. This displays pins on your profile with the most saves, the ones performing the best in search, and power pins. You’re going to want to see a lot of your own content on these sections. If you’re not seeing mostly your own content just yet, don’t worry. At least now you know so you can work on improving things.
I like to take a look at the pins that are performing best under best in search and power pins to see what I can do to improve my own pins and have them appear under these sections.
People You Reach
The second section consists of demographics of the people who see your pins and what their interests are. These can come in handy when you’re trying to figure out where your audience comes from and what gender they are among other things. You can even break it down by just your followers and specific devices that people use when they’re viewing your content.
The interests tab is helpful because it shows what your audience is into, boards that contain a lot of your pins, and businesses that your audience engages with.
Website
The final section is all about your website. This is the section that you should be paying the most attention to in my opinion since it’s all your content.
The first tab under this section is impressions. The impressions are the views that pins from your website get on Pinterest. Under this tab you can view the pins and boards with the top impressions in the past 30 days.
The second tab shows how pins from your website get distributed across Pinterest. It showcases the pins people have saved the most and the boards that contain the most saved pins in the last 30 days.
The third tab is one of the most important in this section since it showcases the click-throughs to your website. This tab gives you a better idea of what pins people are really resonating with and wanting to read more about the topic at hand.
The fourth tab showcases original pins from your website. These could’ve been pinned by you or another person sharing your content onto Pinterest.
The final tab shares your most saved pins, best in search, and your power pins. This gives you insight on which of your pins are performing the best so that you have a better idea of what is resonating with your audience.
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Your Turn:
I hope this explanation of your Pinterest Analytics helped you better understand why it’s necessary to monitor these analytics and how to utilize them the best you possibly can.
Have you been using your Pinterest Analytics to help you better understand what your audience is looking for? If not, do you plan to start in the near future? Please feel free to let me know down in the comments.
