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PinPerfect: How to Use Keywords on Pinterest

Welcome back to another post in my Pinterest series – I am so excited that you’re here. A few weeks ago I shared how to find group boards on Pinterest and a lot of you seemed to really enjoy that post. Today we’re chatting all about using keywords on Pinterest. This isn’t a topic that I have seen touched on much so I thought it was time to share some insight on the matter. If you’d like to learn more about Pinterest and how to use it to revolutionize your blog or business, you can join my email course PinPerfect here.

how to use keywords on pinterest

How to Use Keywords on Pinterest

Did you know that in addition to being a social media site Pinterest is also a search engine? Pinterest is used more like Google than it is a social media. While you engage via repins and likes – there isn’t much communication involved other than that.

Due to Pinterest being more of a search engine, implementing SEO is so important and that’s where keywords come in. Using keywords on Pinterest is what will get your pins found by others so it’s important to use keywords as much as possible.

For example, if your blog post is about how to increase your traffic with Pinterest then your keyword should be “increase traffic with Pinterest” or something along those lines.

Where to Use Keywords

There are quite a few locations that you should be using keywords on Pinterest. Those include your business name, your bio, your board title and descriptions, and your pin descriptions. It’s important to include relevant keywords in all of these places to ensure that you’re getting seen on Pinterest.

Your Business Name

This function is only available to those who have a Pinterest for Business account but it is very important to have as people can find that when searching with the smart bar in Pinterest.







As you can see in the photo above, my Pinterest name is Jenny | Blogging + Business + Social Media Tips. Having this in your business name allows you be searched by people when typing in relevant keywords. For example, if you’re a business coach your profile could say “Insert Name Here | Blogging & Business Coach or something along those lines. When someone typed in the search bar “business coach” then your profile is more likely to pop up.

Your Bio

As you can see in the photo above, I include keywords in my bio as well. You can see I used the words female entrepreneurs and social media in my bio. Your bio should also include who you serve and what you do. For example, mine says “I teach female entrepreneurs to be the life of the party on social media + reach their dream clients.” So I work with female entrepreneurs and I help them with their social media.

Your Board Titles & Descriptions

Another important place to put keywords in is your board titles and descriptions. If your board is about blogging then your board should simply be called blogging tips.There is no need to fluff it up by making it a fun title. No one will be able to find your boards that way so its important to keep it simple.

Your Pin Descriptions

The final place you should include keywords on Pinterest is in your pin descriptions. These keywords should be relevant to each blog post and entice potential readers to want to click over to read your post.


Your Turn:

Are you accurately using keywords on Pinterest? If not – has this encouraged you to start? Please feel free to let me know down in the comments.