Want to learn how to drastically reduce your bounce rate? Then you have come to the right place. I’m sure you’ve heard of a bounce rate before but do you know what that actually entails? Most people don’t really know what a bounce rate is but they know that having a high bounce rate isn’t really a good thing. Keep on reading for tips on how to drastically reduce your bounce rate.
What is a bounce rate?
According to Google Analytics, a bounce rate is the percentage of single page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page)
What is a good bounce rate?
80%+ is very bad
70 – 80% is poor
50 – 70% is average
30 – 50% is excellent
So as you can see, you want your bounce rate to be around 70% or less. Keep reading and find out how to reduce your bounce rate to 70% or lower.
Drastically Reduce Your Bounce Rate
Improve Your Site’s Readability
I don’t know about you but if I find that someone’s site has large chunks of text with barely any photos, I’m probably going to click out pretty quickly. You want to separate things into smaller sections so that your reader doesn’t get overwhelmed with text when coming to your blog post.
Tip: Use headings and subheadings to break up your text and make your longer posts easier to read.
Upgrade your user’s experience
Slow load time among other things can result in a poor user experience. If someone’s site is loading slow, I am not going to be inclined to want to stay on that site and wait for it to fully load. There are tools you can use to speed up your website so make sure you do that as soon as possible.
Tip: Use Google’s PageSpeed Insights to see how quickly your site loads and fix any errors that arise to assist you in decreasing your bounce rate.
Avoid pop-ups if at all possible
Although pop-ups do tend to convert pretty well, it doesn’t mean that they don’t annoy your readers and may cause them to click away. So use pop-ups in moderation, trust me. It will result in a better experience for everyone involved.
Tip: Instead of displaying a pop-up immediately when a user enters your site, use an exit intent pop-up. That means that the pop-up won’t show until the reader is clicking away to leave.
Update your website often
When people have more content to look at, they’re less likely to click away after just checking out one page. So try to update your blog as much as you can as long as you’re producing quality content.
Tip: I recommend posting at least once a week. This builds you up with a pretty decent content base after awhile.
Related Posts Plugin
If you’re on WordPress, you can use a handy plugin called the related posts plugin. This pulls your own similar posts into a widget and adds them at the bottom of each blog post. It helps keep people clicking around to find other posts that they may be interested in.
Link to Other Posts Within Your Posts
In addition to using a related posts plugin, manually link to other similar posts within your blog post. This gives your reader a chance to click over to another post that they may enjoy. Make sure you’re doing everything that you can to keep your readers on your website as long as possible.
Your Turn:
What are you currently doing to reduce your bounce rate? Have you done any of the aforementioned ideas? What’s your current bounce rate? I’d love to know!
