A few weeks ago I discussed the benefits of having a social media strategy so today I’m going to go a little more in-depth about how to create your own social media strategy and start rocking the social media game in no time.
How to Create Your Own Social Media Strategy
Do some research
Before even sitting down to craft your goals or strategy in general, take an hour or so to do a little research. See what your competitors are doing and take bits and pieces of what they’re doing and add it to your own strategy. Creating your own social media strategy doesn’t need to be impossible but you do need to make sure that you are doing what will work for you and your business.
Set social media goals that align with your business
Before even diving into the social media strategy creation, you need to figure out what exactly your goals are. I recommend setting quarterly goals that feed into your yearly social media goals so that you can easily track your progress.
Whether your goal is to increase your engagement on Instagram or gain a certain amount of followers, it is important to know what those goals are beforehand so that you can start figuring out a strategy of how you’re going to achieve them.
Decide on which channels you’ll be focusing on
As small business owners, we like to think that we can do everything but that’s just not really possible. I recommend only truly focusing on 2-3 channels max so that you’re not trying to do it all. For example, my focuses are Pinterest, Instagram, and Facebook. My Twitter is basically all on autopilot so that I’m still active there but I’m not actively trying to work on that channel.
Create a specific plan per each social media channel
Each social media outlet is going to need to have a specific strategy. Because all of the channels are different, the approach you take to each channel should be different as well. You can’t be doing the same thing you’re doing on Pinterest as you’re doing on Twitter. It just doesn’t make sense.
My content calendar template can help you get your social strategy organized in no time. Figuring out what to post is half the battle but keeping on top of it is even more important.
Have you had the chance to create your own social media strategy yet? Please feel free to let me know down in the comments.