Welcome back to the PinPerfect series! Today we’re chatting about how to craft the perfect Pinterest profile. It seems like you all have been absolutely loving my Pinterest series so far so I’m glad to continuously provide more insight into Pinterest. If you’ve read any of my prior Pinterest posts before, you know that it is a great way to drive tons of traffic to your website each month. Crafting the perfect Pinterest profile is essential to drawing in more followers and driving more traffic to your website. Keep on reading and find out how to craft the perfect Pinterest profile.
Craft the Perfect Pinterest Profile
As you can see above in the screenshot of my Pinterest, this is what someone sees when first coming to your Pinterest profile so optimizing this part of your profile is super important.
[bctt tweet=”Crafting the perfect Pinterest profile is essential to getting new followers + driving traffic to your website” username=”@confettisocial”]
Get a Business Account
First things first, you absolutely need to sign up for a business account if you haven’t already. It’s 100% free and makes your profile look more professional along with giving you access to Pinterest analytics. These analytics are essential in seeing which pins are performing best int terms of repins and click throughs.
Keywords in Business Name
Once you have a Pinterest for Business account, you can then add relevant keywords to your business name. You can do this by going to settings and then scrolling down until you see the business name section. This helps people quickly learn a little more about what you do. It is also searchable so it will give you the opportunity to show up when people search the keywords that you placed in your business name. If you’re a lifestyle blogger, state that in your business name. If you’re a virtual assistant then you can put that there as well.
I plan on doing a post in the future about how to create the perfect bio but for now, I will just give you a brief overview. In your bio you should have a few sentences describing who you are and what you do. My Pinterest bio is as follows: “I teach female entrepreneurs to be the life of the party on social media and reach their dream clients.” I also include a call to action (CTA) about my free Pinterest course to urge visitors to click over and get to know more about me and my offerings.
Relevant Board Titles
Now moving onto your Pinterest boards. Your boards should have relevant titles. Although cutesy titles are fun, if people don’t know what you’re all about just by quickly glancing at your profile, they aren’t going to stick around for very long. So titles like “Blogging Tips” or “Blog Tips” are a lot more effective than ones like “on the blog”.
You want all of your boards to be cohesive. Unless you’re a lifestyle blogger that blogs about a variety of random topics, all of your boards should relate in some way. For example, I have boards called blogging tips, business tips, social media, Twitter, Instagram, Facebook, Pinterest, and things of that sort. These are all relevant to what I write about on this blog.
High Quality, Vertical Images
Another element of a great profile is high quality, vertical images. If you have compelling images with text overlay, then people are more likely to click through and read your post thus driving more traffic to your website.
Pin other’s high-quality content
If you’re just pinning your own content to your boards, then you’re really missing the mark. You need to be sharing both your own and other people’s content. The more your pin, the more likely that Pinterest will see your account as a power pinner.
Do you have all of these elements on your Pinterest profile? If not, are you planning on fixing it in the near future? Please feel free to let me know down in the comments.
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