Having a blog strategy is crucial to turning your audience into loyal fans. If you’re not showing up, then your audience isn’t going to build that like, know, and trust factor with you very easily. Today I’m sharing 5 reasons you need a blog strategy. Let’s jump in, shall we?
5 Reasons You Need a Blog Strategy
Reason #1: Because posting all willy-nilly won’t do you any good
When I first started my lifestyle blog, I didn’t have much of a schedule and just posted whenever I felt like it. After a few months of doing that, I sat down and crafted a strategy and it made things a heck of a lot easier on me.
Reason #2: It gives you the chance to know what content your audience prefers
When you have a set strategy, you’re able to analyze what content your audience likes best and create more of that type of content. When you’re blogging for business, what you write about isn’t really determined by you, it’s determined by what your audience wants to see.
Reason #3: Because it keeps you more consistent
Consistency is key when trying to grow an audience so when you’re showing up online the same day or two each week your audience will come to expect that and will ultimately show up on your website to read the content that you’re putting out into the world.
Reason #4: You won’t be stuck trying to figure out what to write about
When you have a ton of ideas flowing about what to write about then the less time you will spend trying to figure out what to write. This frees up time for other things like engaging with your audience, actually writing the content instead of just pondering about what to write, and more.
Reason #5: More time = more money
Have you ever heard the saying “time is money”? Well, that’s true in this case. When you have a blog strategy your focus can be on creating products, services, and content to better serve your audience.
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Do you currently have a blog strategy? Please feel free to let me know down in the comments.
PS – The Genius Blogger’s Toolkit is now available from today until tonight at 11:59 pm ET. Make sure to take advantage of this amazing deal!