Over the past year or so I’ve come across quite a few people who thought that scheduling out your content was “cheating” in some way. I’m here to tell you why it’s not and explain why it’s okay to automate your social media.
First, we’re going to chat about what the difference between automation and scheduling are. While they are pretty similar, there’s a slight difference between the two.
What is scheduling?
Scheduling is when you write up a post and set it to be scheduled for a certain date and time. You can use social media schedulers like Hootsuite, Buffer, and the like. Do you schedule your blog posts to post at a certain time? Then you’re already using scheduling to an extent. These are great for posting content at the optimal times but once they’re posted, that’s it so if you want to send out that specific post again, then you will have to schedule another post.
What is automation?
Automation is when you set up the content one time and it consistently runs without you ever having to touch it again. My social media scheduler SmarterQueue has automation capabilities which really helps recycle my blog content without me having to touch it ever again after initially sending it off into the queue.
Why It’s Okay to Automate Social Media
Because you can’t always be on to post at the optimal time
I have my social media content scheduled to go out at the most optimal times throughout the day. It’d be difficult to remember to post manually each day while still posting at the optimal time so I make it easier on myself by using schedulers that will do that for me.
Because it saves you time
Posting on social media isn’t directly going to make your blog or business money so taking an hour or so every week to go in and schedule out content for the week is a lot more mindful of your time. Anything that saves me even an hour out of my day is a winner in my book. Being able to use this extra time to do things that either generate income or let me enjoy time with my friends and family is amazing.
Because you can set it and forget it
I don’t know about you but my favorite part of being able to automate my social media is being able to schedule it into the queue just one time and having it constantly cycle through all the posts in my queue before restarting. Using SmarterQueue and Boardbooster to constantly recycle my previous content has been such a game changer.
Do you schedule/automate your social media? Please feel free to let me know down in the comments.