Instagram is one of the most popular social media platforms out there these days so that means that there are tons of people telling you what you should and shouldn’t be doing on the platform.
Today I’m going to be doing some myth-busting on Instagram and share the real facts about the platform so that you’re using it properly and not just wasting your time. So let’s dive into the 5 myths about Instagram, shall we?
1. Hashtags in the comments aren’t counted
There’s been a ton of debate about whether or not your hashtags need to be in the caption or not for your hashtags to factor into the algorithm on Instagram. I have tested both ways and it doesn’t really seem to make a difference so I’m calling BS on this one.
2. Using all 30 hashtags is spammy
I have seen a lot of people say that we shouldn’t be using all 30 hashtags on Instagram but if Instagram didn’t want you to use all 30 hashtags, why would they even allow you to use that many? Of course, within those 30 hashtags, we shouldn’t be using those spammy hashtags – you know exactly which ones I’m talking about – #like4like anyone? It’s all about being strategic with the hashtags you use so that you can continue to reach new people and get more eyes on your killer content.
3. You need to have a “theme”
I am probably one of the few people who don’t think an Instagram theme is really all that important. I do think it’s good to be consistent with things but it’s not going to make or break you if you use the same filter on every picture and aren’t always able to abide to the quote, picture, quote theme.
4. It’s all about pretty pictures
Pretty pictures are nice on Instagram but I think having a captivating caption is even more important. The picture is what stops the scroll initially but if you have a really good caption, then you will be able to further hook your audience and turn them into a loyal customer. Pretty pictures don’t make sales unless you’re a brand photographer.
5. It’s impossible to grow now with the algorithm
A lot of people think it’s almost impossible to grow now with the algorithm being the way it is. While it is definitely more difficult than it used to be, it’s not impossible by any means. You just have to adjust your strategy and spend time perfecting it to be successful on Instagram which is why if that’s not your forte, outsourcing to an expert is probably the way to go.
Did you previously believe any of these above myths about Instagram? Let me know in the comments.