I don’t know about you but I’m all about saving time where I can. As a solopreneur, I don’t have time to always be reinventing the wheel. Repurposing your blog content can be a super huge time saver and it’s something you don’t want to forget to do from time to time. I like to repurpose content in a variety of different ways like from blog post to video, blog post to podcast episode, etc.
5 Benefits of Repurposing Your Blog Content
1. Saves you time
Repurposing content helps save a lot of time so you don’t always have to be posting brand new content on every different platform. You can turn blog posts into videos, podcasts, and social media posts instead of having to reinvent the wheel.
2. Allows you to reach different audiences
Not everyone wants to read a blog post so adding similar content to share with different audiences via video, audio, and the like will really help you reach a different set of people.
3. Increases your online presence
Repurposing your content helps elevate your online presence by being able to showcase your expertise in different areas.
4. Increases your SEO
This doesn’t really apply to repurposing content to use on different mediums like audio or video but if you’re repurposing content to use in different blog posts on your website it can help boost your SEO.
5. Easy to create
When you repurpose content, it’s easy to make because you’re just taking content you already have and turning it into a different format or rewording it.
What’s your favorite way to repurpose content? Lately, my favorite ways are to use blog content and turn it into a live stream or blog posts turned into podcast episodes. Please feel free to let me know down in the comments.