Guest posting on other people’s blogs provides many benefits to you as a blogger. I have been on both sides of the fence as a guest poster myself and as someone who accepts guest posts on their blog. Let’s dive in to the benefits of guest posting.
Benefits of Guest Posting
Guest posting allows you to build relationships with other bloggers. In my experience with guest posting, I was able to connect with the blogger beforehand and some of the guest posting opportunities even ended in a friendship at the end of the day which is a huge perk.
Exposes you to a new audience
I think that one of the ultimate goals of guest posting is being exposed to a completely new audience. Although guest posting doesn’t necessarily guarantee new blog visitors or social media followers, it more than likely will result in some traffic back to your website and social media channels.
Gives you credibility in your industry
Guest posting allows you to build that like, know, and trust factor with a new audience and ultimately builds credibility as a leader in your industry. Lately, I have been trying to get post a few times each quarter so that I’m continually reaching new people and working towards becoming more well known in my industry.
Builds Domain & Search Engine Authority
Another obvious benefit is that when you guest post you are able to build domain and search authority because the blog owner will typically allow for you to put a few backlinks to your website within the post. Building domain authority is crucial because the more frequently your content is linked, the higher your website is going to rank in search engines.
Related: How to Promote Your Blog Posts
Have you ever guest posted on another blog before? What was your experience like? Did you experience any of these benefits of guest posting? Please feel free to let me know down in the comments.